Bianca Rezende

Junior Product Designer & Illustrator

Tale

mobile app

Reading Community & Habit Track

Faya

website

Goal Tracking App

Aquilo que fica e outros fantasmas

Campaign & Visual Collateral

Art Exhibition

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Independent Product · 2026

A goal-tracking experience where each goal becomes a flower and completed steps shape its growth within a personal garden.

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Faya’s responsive web interface: a blue garden of goals and flowers.

Project context

Faya began with my interest in women’s professional and financial autonomy. Woolf’s writing on income and creative freedom, Beauvoir’s discussion of economic independence, and Federici’s analysis of unpaid domestic work informed this focus.

I developed Faya to support women in defining concrete actions toward their professional and financial goals and keeping those actions accessible over time.

Role: Product Designer & Independent Creator
Duration: 6 months — ongoing
Platform: Responsive web application
Status: Live and evolving

Scope

Product strategy · User research · UX/UI design · Content design · Development · Deployment

Tools

Figma · Codex · GitHub · Vercel

The problem

An online survey with ten potential users explored difficulties in following through on goals. Seven had an idea of their next action but needed to define it more clearly. Responses also highlighted broad goals, forgetting to review recorded goals, and losing track of the materials used to record them.

These findings refined the question guiding Faya: How might I help women turn their professional and financial goals into clear next steps they can return to over time?

Decisions

I chose cultivation as a metaphor for women’s professional and financial development, using gradual flower growth to give completed actions a visible, cumulative expression. Cambridge Dictionary’s definition of bloom — “to grow or develop successfully” — informed this interpretation.

A separate online survey with ten respondents gathered first impressions of an earlier version and informed the revisions below.

Decision

Faya system

Earlier sprout onboarding: category cards, generic Sprout 3, Sprout 2 and Sprout 1 fields, Add another sprout and a Plant button, without expanded guidance — **Flower + Sprout**

Updated New Purpose screen: First Sprouts explains the example plan, Step 1 asks what the user will do first, and the field includes an example action and guidance to choose a clear finish — **Flower + Sprout**

A growing flower and completed actions making progress visible — **Growth stage + Bloom**

Personal garden representing a collection of goals — **Personal garden**

Making the next action explicit

Flower + sprout

I represented each goal as a flower and connected it to smaller actions called sprouts, giving users a structure for breaking down broader goals.

Feedback on the earlier version revealed uncertainty about what sprouts meant and how to formulate them. In response, I expanded the onboarding to explain their role and added examples to guide action writing.

Bringing goals into one view

Personal garden

Reports of scattered records informed the decision to gather goals in a personal garden, where users can access each goal and its associated actions.

Feedback on the earlier version revealed difficulty adding another goal from the garden. I revised the interaction so users could create another plant directly from that view and continue building their garden.

Distinguishing actions from achievement

Growth stage + bloom

The flower advances through growth stages as users complete recorded sprouts. The final bloom follows the user’s confirmation that the goal has been achieved.

I separated these moments because completing planned actions may not deliver the intended outcome. Users retain the final judgment of whether they have reached their goal.

Current stage

Faya is live, with revised onboarding and an updated interaction for adding goals. The next evaluation will examine these changes, understanding of growth and completion, and whether users return to review and update their goals over time.

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CASE STUDY · 2025

A mobile reading app concept for building a personal library, discovering books, and sharing reading reflections.

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Project context

I developed Tale during a postgraduate course, exploring library organization, book discovery, and interactions between readers. This case focuses on adding books and organizing a personal collection.

An exploratory online survey with nine participants recruited from e-reader communities on Reddit, conducted before prototyping, informed the proposal. Competitive analysis provided references for book entry and library structure.

Role: Product Designer & UX Researcher
Duration: 6 months
Platform: Mobile app
Status: UX/UI case study with a high-fidelity interactive prototype

Scope

User research · UX/UI design · Visual design

Tools

Figma · Proto.io

The problem

The survey surfaced friction in maintaining reading records and organizing books. One participant wanted Kobo integration to avoid manually recording books, reading time, and statistics. They read before bed and wanted less phone screen time. Another described their collection as disorganized and wanted completed books displayed in order.

Five participants primarily used reading apps to track progress or goals, and five marked books as completed. These findings provided starting points for exploring book entry and organization by reading status. Ordering within shelves remained an open question.

I framed the design exploration around this question:

How might I help readers add books to a personal library and organize them by reading status and personal purpose?

Decisions

01 Manual recording

I proposed cover scanning, search, and ISBN identification as ways to retrieve an individual book’s details. Cover scanning aimed to reduce typing, with search offering an alternative when recognition failed.

The prototype develops the cover-scanning route. Readers check the identified book before selecting a shelf. The chosen destination appears in the action button and final confirmation, connecting the selection to the result.

For existing collections, I designed Kindle and Kobo import entry points. The Kobo request also informed a broader integration concept for bringing reading progress and statistics into Tale; the transfer process was not developed.

Add a Book: search, cover scanning, ISBN scanning, and Kindle or Kobo import options. — From cover recognition to a confirmed destination in the library.

Current stage and next steps

Tale is a high-fidelity prototype and has not been usability-tested. Scanning and integrations remain conceptual capabilities.

I would first ask readers to add a book, organize a selection for a purpose of their choice, and find a specific title again. Observing task completion, tool choices, and hesitation would help assess whether readers understand the relationship between status shelves and personal collections.

Comparison with their existing methods could explore perceived effort.

Exhibition identity · Editorial design

An identity for visual artist Maria Clara Curti’s solo exhibition, translating themes of memory and absence into print and digital communication.

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Envelope for Aquilo que fica e outros fantasmas

Project context

Aquilo que fica e outros fantasmas is a solo exhibition by Maria Clara Curti exploring intimacy, memory, and the traces of personal experience. Documents, images, and belongings become material for examining what is preserved, forgotten, or only partly remembered.

My work covered the exhibition’s visual identity and the design of promotional and editorial materials. The objective was to translate this atmosphere into a shared visual language for print and digital communication, with a consistent hierarchy for the exhibition title, visitor information, and critical text.

Exhibition poster displayed on urban street furniture

Design decisions

01 Giving partial recognition a visual form

I built the promotional compositions around a blurred face whose presence remains visible while its features resist identification. This partial recognition connects the image with the fogged mirror described in the exhibition’s critical text, bringing the relationship between memory and uncertainty into the communication.

Soft transitions between pale and saturated greens extend this diffuse treatment into the surrounding composition and establish a shared palette for the promotional materials.

Editorial applications

The critical-text sheet introduces a longer reading format. Two columns accommodate the essay, with the authorship credit at its conclusion and the artist’s biography in a separate lower section.

The exhibition title opens the sheet and recurs on the invitation, connecting these materials to the identity established in the promotional compositions.

Critical-text sheet beside the exhibition invitation in a green envelope

Original editorial sheet with the exhibition title, two-column critical essay and artist biography — Read the original sheet (PDF) ↗︎

Reflection

Designing this identity meant balancing the ambiguity of memory with the clarity required by exhibition communication. The image could remain elusive, while the title, visitor information, and critical text needed a clear structure. This relationship guided how the exhibition’s atmosphere took shape across formats.

Tale

Faya

Aquilo que fica e outros fantasmas

Decisions

Making the next action explicit

Current stage

Project context

The problem

How might I help readers add books to a personal library and organize them by reading status and personal purpose?

Decisions

01 Manual recording

02 Personal organization

03 Interface revision

Current stage and next steps

Project context

Design decisions

01 Giving partial recognition a visual form

02 Using the title to connect the applications

Editorial applications

Reflection

Selected highlights

1st place · Space Mining Challenge

Certificate of Honor of Merit

Event organization

7th International Seminar on Art and Visual Culture

Welcome Event

Academic papers

6th International Seminar on Research in Art and Visual Culture

7th International Seminar on Research in Art and Visual Culture

8th International Seminar on Research in Art and Visual Culture

Desenredos Collection, Issue No. 18

Artistic residency

Lectures

Between the Pre-Project and the Master’s Degree

Art Education and Its Possible Unfoldings

Visual Arts

Art Education and Its Possible Unfoldings

Between the Pre-Project and the Master’s Degree

1st place · Drawing category

Art Teacher

UX UI Designer

Researcher

Artistic Agent

Illustrator

Designer

Solitude at the Window

Clube da esquina

Céu

Imagined reality

Vitoria & Isa

Lunga

Running girl

In-visibilidades.

I Who Become We.

In-visibilidades.

Street.

City, Memory, and Identity.

Test Tube 2.

Amalgam.

Cultural Roots.

Hybrid.

Apocoru.

Walls and Leaps.

Open Your Eyes.

Painting Studio.

Open Studio.

Painting Studio.

Testimonials

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